Disney as a Key to a Happy Brand

I was recently at Disneyland, and I was amazed at the number of products they sold that weren't made by Disney. For instance, a giant Mr. Potato Head interacts with the guests standing in line to ride Toy Story Midway Mania; not only is it my favorite ride at ANY Disney park, it's also a great cross-promotional opportunity for Hasbro. There's no way to know how much Disney pays each year to use Mr. Potato, but it has to be a lot since he's featured so prominently in the ride's "pre-show" line cue.

Cleaning House, Part 3: Targeting

Picking the correct target is more simple if you've done a good job of cleaning your data. If you skipped that step, go back and read "Cleaning House, Part 2: List Hygiene." Hygienic lists are imperative if you want targets that are well focused. I know that I often want to include as many people as possible, but with well-crafted campaigns, you'll get better response rates than if you go with a broader target.

Hey, everybody!

Hey, everybody! It's been a while since I've written on the blog since things have been really busy at work as of late. Not to worry, though! Much more is in the works for the coming months; I've got lots of ideas bubbling in my brain. I'll see you all soon!