Picking the correct target is more simple if you've done a good job of cleaning your data. If you skipped that step, go back and read "Cleaning House, Part 2: List Hygiene." Hygienic lists are imperative if you want targets that are well focused. I know that I often want to include as many people as possible, but with well-crafted campaigns, you'll get better response rates than if you go with a broader target.
Tips, ideas and tricks for integrating marketing and communications into your business plan to help you make money, despite the state of the economy!
Monday, May 10, 2010
Friday, March 19, 2010
Hey, everybody!
Hey, everybody! It's been a while since I've written on the blog since things have been really busy at work as of late. Not to worry, though! Much more is in the works for the coming months; I've got lots of ideas bubbling in my brain. I'll see you all soon!
Saturday, January 16, 2010
Twitter for Job Seekers?
Apparently, it's the next wave in job searching. I read an article by Kevin Kermes, who interviewed two Twitter "pros" who claimed that it really is possible, if done correctly.
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