Instagram Hangs Itself

Instagram's fame as THE
photo-sharing app is in jeopardy.

Instagram released its new terms of service overnight, and the backlash has been swift and sharp.  No one knows yet how this will play out, but many Instagram users are threatening to leave the service.

So what happened?  Their updated terms of service state that "you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."  Ouch!

If the debate gets any hotter, there could be government intervention or a law suit, which would hurt the company even more that user abandonment!

Instagram's response, so far, has been to say that this was a move taken to better integrate with its parent company, Facebook, which already does this a little.  I've seen ads that list profile photos and names of my friends as "Likers" of other pages that I should also, apparently, like.

The Marketing Take-away
This is a two-edged sword for marketers, because we LOVE to use customer data for our own purposes, and photos are part of that.  But with the severe infringement on people's personal information and images could cause consumers to lose confidence in companies that use this type of information to sell products or services.

My advice to marketers and companies?  Wait it out and see what happens before making the move to use people's Instagram photos and metadata to marketing anything?

Now tell me: what do YOU think about Instagram's new terms of service?

-MJP

Never say "No" to Panda!

I'll admit that I'm ignorant of different languages, so I have NO IDEA what language they're speaking in these videos; the subtitles help, but aren't necessary, really. The moral of these commercials: buy Panda brand foods because you never want to make a panda mad; they'll make you pay for it!

Click "Read More" to watch the video.

Banana Marketing

I never would have thought...

It's a pretty funny way to do it, and it's one of the last places I would think to look for an ad...which makes it the best place for it.  Plus, putting the ad on bananas fits the "Chipwrecked" movie's theme of tropical islands.  I didn't think of it, but I'm wondering now if they had these same stickers on OTHER types of fruit, too!

Brand Symbols, Part 1

The almighty NES controller!

When they originally released the Nintendo Entertainment System (NES) in the United States, it was a smash hit, including my home.  Due to parental controls - in those days, that actually meant "parents" - I could only play it for 30 minutes every weekday.  Weekends were different, of course, and Saturdays were when the controllers got the most sticky from sweat and food residue.

Small pet...or huge rat?

This 3-foot rat looks more like a pet dog than a monster rodent!

I've always heard jokes about giant-rat sightings in New York City, but this is no joke!  It was found in the back room of a Foot Locker in the Bronx.  My question is: how can Foot Locker turn this around and keep it from turning into a big problem?

The best of James Bond, in ONE novel!

From an article in The Guardian:


In a shocking turn for the debut novel by Q.R. Markham, Assassin of Secrets, the US publisher is recalling all copies and offering refunds to those who have already purchased the book.  The UK publisher is taking back all copies of the book before it is released there this week.  Why are they doing it?

The answer is simple: plagiarism.

Void Your Warranty with STYLE!

I just read an article on Wired.com (http://www.wired.com/gadgetlab/2011/09/iphone-mod-apple-logo/) that mentioned a mod, by iPatch, that will light up the Apple logo on the back of your iPhone.  If you check out this picture, it looks pretty cool!  They do mention at the end of the article that it will most definitely void your warranty, and that makes me pause and think:

WHY WOULD YOU EVER DO THIS?!

You spend a lot of money to get an iPhone, and it does so many cool things already, why void the warranty just so the back lights up?  Plus, it only has limited battery life.  This will, of course, drain the battery faster.  Is it worth having your phone die in the middle of a conversation?  For me, the answer is: NO FREAKIN' WAY!

The Marketing Take-away: Legal is always better!
Why would a company waste their time on making unauthorized mods?  Focus on making authorized mods instead.  Working with a company, especially one like Apple, is a huge advantage to your business, and provides much more industry clout than being "that company that makes mods."  I guarantee that iPatch doesn't have as high of a reputation as they might working WITH Apple.

-MJP

Steve Jobs had nice hair

This is Steve Jobs in January of 1984 as he introduced the world to the Macintosh computer. In his usual style, he let the images and sounds speak for themselves. Apple events have always been interesting marketing opportunities for the company; their mix of humor and technology have trained more than one generation of geeks what to expect from their computers. Enjoy!

"Bright" Idea

When I saw this picture, it made me smile.  So often, a great idea starts with a question.  If the brilliant insight works, then you get…"dollar sign"?  There's something wrong with this flowchart...

Glocalization: An Introduction

I've said it before: LinkedIn is a great tool, and my favorite feature is still the "Answers" section. The following answer is one that I gave to this question: "Networking event: What would attract you to an off-line networking event?"

The person who asked the question liked my answer better than the other 18 people who replied to her query.

My answer:
“I agree with other responders when I say that LOCALITY is one key issue for me. Honestly, to get the biggest bang for the attendees, you should do a SERIES of these events all over the country (or world). Make it truly local, with local companies, but global by addressing key business issues of the day. Make it a "glocal" movement by focusing on different local events with a broad, global view and feel. That would draw me to it.”

"Glocal" is one of my favorite marketing words of all time. When I say it, people look at me funny, but it's becoming an important part of how business works; here are some definitions to get you started thinking about it:

A global brand does the following:
- Maintains a uniform strategy.
- Standardizes positioning and image across countries.

Glocal brands:
- Adapt to local markets.
- Don't necessarily share the same characteristics across all markets.

It gets more complicated than these simple definitions, but I'll save the rest for some more posts. For now, just remember that glocal brands focus on localized strategy and tactics with global backing.

Comments on Chaotics - Part 1

Philip Kotler, the marketing “expert” everyone seems to look to for inspiration, has written yet another book to garner praise for stating the obvious. This one, entitled, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, centers around two forces that are driving the rapid changes in business today: globalization and technology.

In my opinion, this book is about five years too late, and will only be useful to C-level executives that have their heads so far up their own, or their CEOs’, rear ends that they can’t see what’s been developing over the past half decade.

These ideas can also be helpful, I suppose, to people who are new to the work force and have no clue how to form their own thoughts based on their surroundings.

I haven’t read the book yet – I probably won’t read it anyway – but from the interview Mr. Kotler gave in Deliver magazine, he seems confused. In the first part of the interview, he states that Chaotics isn’t about the current recession, but instead about the previously mentioned two forces (technology and globalization) that have increased the speed at which circumstances change in the current business environment. Then, in the very next question, he mentions technology again, but includes three MORE forces that can affect a company: social change, legal change and economic change. That’s now a total of FIVE forces that must be monitored.

In answering the next question, Kotler talks about Chaotics’ description of the current recessionary economics and how customers are responding to it. I hate to say it, but this story is nothing new. Since the great depression, there have been 12 recessions. In each one, people have responded by buying lower priced items, postponing big-ticket purchases and spending less on things like fuel and eating out. Customers’ reactions to tough times can really be boiled down to ONE thing: looking for ways to SAVE MONEY.