Tuesday, June 23, 2009

Twitter users vs Habitat

"Habitat" is a UK furniture brand; apparently it's like an upscale IKEA. It's been a respected brand since its creation in the 1970's, but then they decided to dabble in the social media giant called Twitter. Not only did they use their brand and marketing power for evil by using spam tweets, they still haven't apologized for it.

In the world of social media, where feedback is instant, brands need to have someone on

Image representing Twitter as depicted in Crun...Image via CrunchBase

call when they use a campaign tactic like this. Twitter's not a bad way to advertise promotions, sales and new products, but it needs to be done in a responsible way to avoid the negative fallout that can follow within minutes.

Here's a link to a good article on Habitat's mess:


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