I'm sorry to everyone for the J.K. Rowling video post that seems to be covering up the widgets to the right of the video. I can't seen to get it any smaller!
-MJP
Tips, ideas and tricks for integrating marketing and communications into your business plan to help you make money, despite the state of the economy!
Thursday, June 30, 2011
Friday, June 24, 2011
A unique brand move for J.K. Rowling
Whether or not you like Harry Potter, you have to admit that this is an interesting move for the story's creator, J.K. Rowling. She's created a new site for the world of Harry Potter, unveiled the week of June 19th, 2011.
The video reveals that it will be an interactive experience, but it's still REALLY vague as to what exactly will be going on there. Leading up to the announcement, there were speculations as to what would be on www.pottermore.com. It remains to be seen whether or not this brand strategy will pay off for Rowling. In terms of e-book sales, it should be great, at least!
-MJP
The video reveals that it will be an interactive experience, but it's still REALLY vague as to what exactly will be going on there. Leading up to the announcement, there were speculations as to what would be on www.pottermore.com. It remains to be seen whether or not this brand strategy will pay off for Rowling. In terms of e-book sales, it should be great, at least!
-MJP
Sunday, June 5, 2011
Disruptive Innovation vs Incremental Improvement
This debate in The Economist brings to light an interesting difference between Eastern and Western creative philosophies. Click the title to go to the article.
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