Friday, January 28, 2011

Logos through the Ages, Part 2

Starbucks' logo changes through the years
Thinking back to the first time I bought a drink at Starbucks, the only logo I can remember is the 1992 version, and I honestly never knew that it was a double tail mermaid.  Since it was from Seattle, I figured it was a nautical theme of some kind, but

Thursday, January 27, 2011

Logos through the Ages, Part 1

My friend, Buck McMurray, wrote a blog post about the power of brands to touch people on an emotional level, to make them a part of the brand's "tribe."  Click on the title of this post to be re-directed to his blog.

He brought up "logo" creation and its effect on people, which got me thinking about how brand logos change over time to reflect the attitudes of consumers at a given point in time.  I looked it up online, and the examples below shocked me at how much these iconic brands had changed over the years.