"Bright" Idea

When I saw this picture, it made me smile.  So often, a great idea starts with a question.  If the brilliant insight works, then you get…"dollar sign"?  There's something wrong with this flowchart...

The Color of Money

No, I'm not talking about the movie with Tom Cruise and Paul Newman; I'm talking about something green - hence, the "color of money" reference - but also tasty.  It's a client I'm working for right now: Kicking Lizard.

Pictographs, and such...

At my core, I'm a marketer who likes to see results in simple formats, like graphs and charts.  It makes the world more simple to understand.  It's amazing what can be understood through visual representations.  The most basic of these is the pie chart.