Saturday, December 17, 2011
Wednesday, December 7, 2011
|My 30-foot-tall tree fell in my front yard on|
December 1st, 2011.
Monday, November 14, 2011
To keep with the theme from the first, however, I'll mention only two others:
Friday, November 11, 2011
In a shocking turn for the debut novel by Q.R. Markham, Assassin of Secrets, the US publisher is recalling all copies and offering refunds to those who have already purchased the book. The UK publisher is taking back all copies of the book before it is released there this week. Why are they doing it?
The answer is simple: plagiarism.
Friday, November 4, 2011
|Seth Harwood's Latest|
Monday, September 12, 2011
I just read an article on Wired.com (http://www.wired.com/gadgetlab/2011/09/iphone-mod-apple-logo/) that mentioned a mod, by iPatch, that will light up the Apple logo on the back of your iPhone. If you check out this picture, it looks pretty cool! They do mention at the end of the article that it will most definitely void your warranty, and that makes me pause and think:
WHY WOULD YOU EVER DO THIS?!
You spend a lot of money to get an iPhone, and it does so many cool things already, why void the warranty just so the back lights up? Plus, it only has limited battery life. This will, of course, drain the battery faster. Is it worth having your phone die in the middle of a conversation? For me, the answer is: NO FREAKIN' WAY!
The Marketing Take-away: Legal is always better!
Why would a company waste their time on making unauthorized mods? Focus on making authorized mods instead. Working with a company, especially one like Apple, is a huge advantage to your business, and provides much more industry clout than being "that company that makes mods." I guarantee that iPatch doesn't have as high of a reputation as they might working WITH Apple.
Saturday, September 10, 2011
|Schematic for one of Apple's filed patents.|
You already know you can download music DIRECTLY to your iPod, so the only need for the computer is to CHARGE the device and act as a backup for your entire music library. Imagine if your iPod could be powered by the sun; that would mean no more charging via the computer.
http://www.apple.com/icloud/what-is.html. Well, now that's taken care of, too. It seems to me that Apple just disconnected me from wires, completely. How cool is THAT?!
The Marketing Take-away: Unplugged is a HUGE marketing plus!
iCloud and solar power could put Apple's devices in a league all their own, and this super-huge added value is marketing GOLD! To no longer need a cord at all - to be truly portable - is a strategic advantage that can't currently be matched by anyone.
Wednesday, September 7, 2011
Unfortunately for many companies, they still tout their love of customers as their main strength. If you think about it, though, who DOESN'T love their customers? Buyers of your products are who keep the doors open; without them, you would have no business. So, of course, you love them to pieces. It's a give!
On what, then, should companies focus their attentions? The article states some interesting statistics that help put it in perspective. For instance, if a company experiences 6% growth each year with it's current customer base, it will double its business in 12 years. That's not bad, but, especially for companies with high growth potential, that could be increased dramatically by focusing efforts on gaining new loyal customers. That's right: NEW customers!
Remember the old adage: it's more expensive to gain a new customer that to cultivate an existing one. Does this new focus mean the adage isn't true anymore? No, of course not! It's still cheaper to keep existing clients. That means that less time and energy has to be spent to keep them happy. Now, what can you do with the extra time? Get NEW customers!
Tuesday, September 6, 2011
This may have changed by the time I post this article, but as of right now, I'm convinced that AOL and Arianna Huffington care more about their own power than in making sound business decisions. They want to oust Michael Arrington and put in an editor-in-chief of their choosing.
It's another bone-headed move by AOL, in a long history of bone-headed moves, to stake a claim on one of its more successful web properties. Huffington, I believe, is weighing in on the matter in order to mark her own territory on what she sees as her potential property at AOL, despite having no direct control over what goes on, currently, at TechCrunch.
See the article here: http://techcrunch.com/2011/09/06/the-end/.
Thursday, August 25, 2011
This is Steve Jobs in January of 1984 as he introduced the world to the Macintosh computer. In his usual style, he let the images and sounds speak for themselves. Apple events have always been interesting marketing opportunities for the company; their mix of humor and technology have trained more than one generation of geeks what to expect from their computers. Enjoy!
Monday, August 22, 2011
Recently, a minor league outfielder facilitated a triple play with his head. His quick reaction and cool execution, despite what must have been a decent headache, could be used to promote the team and help his career. The key will be to market the incident properly.
Sunday, August 21, 2011
Friday, July 15, 2011
It's sad to see the shuttle program go away. I never wanted to be an astronaut myself, but always felt like it was a special part of my childhood; my family went quite a few times to the Air and Space Museum in Washington, DC, and I always learned so much.
The cancellation of the program is a huge marketing blunder for the United States. We have a brand image, and we've been letting it erode. How can people expect to value the country if we shut down one of the few programs that make it stand out in the world, especially considering that it's a PEACE-promoting endeavor; so few are anymore!
Here's the Daily Show's take on the whole thing. Beneath the humor, there's a sense of disappointment at how ridiculous the cancellation is for the country.
Thursday, June 30, 2011
Friday, June 24, 2011
The video reveals that it will be an interactive experience, but it's still REALLY vague as to what exactly will be going on there. Leading up to the announcement, there were speculations as to what would be on www.pottermore.com. It remains to be seen whether or not this brand strategy will pay off for Rowling. In terms of e-book sales, it should be great, at least!
Sunday, June 5, 2011
Friday, May 6, 2011
Monday, April 18, 2011
Tuesday, April 12, 2011
No, I'm not talking about the movie with Tom Cruise and Paul Newman; I'm talking about something green - hence, the "color of money" reference - but also tasty. It's a client I'm working for right now: Kicking Lizard.
Friday, April 1, 2011
Tuesday, March 29, 2011
Thursday, March 10, 2011
That's the most recent Gap slogan I can remember, and I think that was a WHILE ago. To the right was their new logo for a week back in October. It's not a bad logo, but it's SO different than the look of their older logo.
Wednesday, February 16, 2011
Friday, January 28, 2011
|Starbucks' logo changes through the years|