Pretty fun, huh?
More interesting to me is the fact that he didn't ever send it to her; he tweeted it to other people in the hopes that it'd eventually get to her. Now it's a hit on iTunes and radio stations worldwide, and even pop icons have been talking about it.
This is every marketer's dream come true: a video that goes viral. Unfortunately, most attempts at "viral marketing" end up with 15 hits, all of which are your own when you check it to see the count every day.
There have been BOOKS written about making viral content that gets noticed, so I won't write about that. I just wanted to post an example of a success story in the hopes of saying, "Don't worry! It can be done!"
P.S. - It took two days for the video to get to her!