Whether or not you like Harry Potter, you have to admit that this is an interesting move for the story's creator, J.K. Rowling. She's created a new site for the world of Harry Potter, unveiled the week of June 19th, 2011.
The video reveals that it will be an interactive experience, but it's still REALLY vague as to what exactly will be going on there. Leading up to the announcement, there were speculations as to what would be on www.pottermore.com. It remains to be seen whether or not this brand strategy will pay off for Rowling. In terms of e-book sales, it should be great, at least!