Making money through "charitable contributions"

Seth Harwood's Latest
Print Release

Check out this link: http://kck.st/piYHWd.  It'll take you to a page where one of my favorite authors, Seth Harwood, is raising money to help fund an independent book release.  While it might not be ideal for all situations, it seems to be a viable new way to get some initial funding through, what is essentially, charitable giving.  It's actually a genius idea to offer people the chance to be listed as a contributor IN THE BOOK if you send some cash his way.

Minor Leauge Player Falls into Marketing Gold!

Recently, a minor league outfielder facilitated a triple play with his head. His quick reaction and cool execution, despite what must have been a decent headache, could be used to promote the team and help his career. The key will be to market the incident properly.

I STILL love this restaurant, but...

Within three weeks of downloading that great coupon from Tucanos, I found another offer in my inbox.  This one was for a New Year's party deal at

Gun Lovin' Fun!

Which one of these is not like the others?

If you guessed that only one of them has a big, white tag, you're RIGHT...but it's not what I was thinking of when I snapped this shot at Walmart. I, of course, was looking at the PINK gun on the left.

Axis and Allies: Part 1

I've grown up during this revolution of marketing and was a witness to the insanity long before I learned to embrace it as a marketer. When asking for marketing advice, people often receive answers full of great, tactiacal methods to get messages out to target audiences. Those have their place, but then you need to bring them all together and decide how to use them for YOUR OWN purposes. One method will almost always be the wrong answer.

Before you can market to ANYONE you need to have a strategic view of the situation. I knew someone who called it the "40,000-foot view." It's almost like playing a game of Chess, except that it's more complicated than that; maybe "Axis and Allies." You set up your pieces strategically, putting everything where you think it should be in order to get the biggest ROI.

The first part is, of course, researching to find the target you want. It can be a micro-target (niche) if you want to focus on a smaller group, or you can broaden your efforts to aim at a slightly larger group. It's up to you, but make sure the research gives you the information you need to make a correct targeting decision.

Along with that, make sure you also find out where your decided-upon target gets information. That way, you can then decide the next step: strategy.