Friday, November 12, 2010

Gun Lovin' Fun!

Which one of these is not like the others?

If you guessed that only one of them has a big, white tag, you're RIGHT...but it's not what I was thinking of when I snapped this shot at Walmart. I, of course, was looking at the PINK gun on the left.

My first thought was, "What an interesting way to market guns to little girls." Then I wondered if that was really the niche market they were aiming at. It's a question the gun's manufacturers asked themselves before they started production on this specific firearm.

Who would buy this gun? It wouldn't be the children; more likely, it'd be parents. So maybe the gun isn't in the case because little girls might walk by and see it; more likely, it's for parents that want to get children their own gun, but don't immediately see anything in the case that looks appropriate for a 12-year-old girl.

This is an interesting niche market: gun lovers who want their daughters to love shooting, too.

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