Tuesday, August 11, 2009
Check out this article I just read about Burger King's latest campaign in Singapore (Click on this post's title to go to a FOX News article about the ad). I'd expect something like this in the US, where ads like this show up fairly regularly, but in Singapore? Now THAT'S pushing boundaries!
Burger King has a history of thinking outside the box when it comes to advertising. Their viral chicken campaign was a huge success, but I think that made them think they could do anything they wanted to do.
The FOX News article complained about the excessively white liquid - they said it was white cheese, but I think that was the mayo - but other than that, it is pretty obvious what BK is insinuating.
Is the ad inappropriate? Absolutely! Should there be a demand for it to be removed? I don't think so. Singapore's government is super-strict about everything that is done or seen in public; if THEY don't have a problem with it, why should everyone else? They aren't running it in the US or Europe or any other countries. Let the people in Singapore have their suggestive BK ad, please.
I'm going to write a friend in Singapore and see what she thinks; I'll let you all know what SHE says as a citizen of that country.