Tuesday, December 1, 2009

Using Twitter for E-Commerce and Beyond

According to Nielsen's NetWare statistical survey, 41.7% of Twitter users are between the ages of 35 and 49. For companies, this is a prime demographic, full of influencers and decision-makers that can help propel sales and brand recognition on budgets that are a lot smaller than in years past.

Many probably know already that Twitter is a great way for companies to get feedback directly from customers, but the following article, "How to Use Twitter for E-Commerce," is a great introduction to using the site for more than just "feedback." Readers might be shocked at the possibility of using an online short message service (SMS) to sell products and services; I know I was!

Image representing Nielsen as depicted in Crun...Image via CrunchBase

If you think about it, you'll realize that it’s fairly similar to companies that send SMS messages via phones. In both cases, customers and prospects opt-in to receiving messages - on Twitter, they’re called “tweets” - from certain parties. Despite the similarities, however, Twitter’s the biggest thing in messaging these days. The Nielsen report, mentioned earlier, states that Twitter has grown 1,382% from February of 2008 to February of 2009. That's at least 10 times faster than any other social networking site.

Managers and marketers should read the following article to get some insights into using Twitter for e-commerce and regular sales.

Here’s the article:

How To Use Twitter for E-Commerce - Website Magazine - Website Magazine

Posted using ShareThis
Reblog this post [with Zemanta]

No comments:

Post a Comment