Monday, November 16, 2009

The Problem with Second Life

In response to another LinkedIn, question about the advantages to marketing in Second Life, I said:

"From an Internet marketing standpoint, the pros are minimal. I've dabbled in Second Life, and most of what I found was a lot of people trying to escape reality. That can be a viable target market, but most of the products for sale in Second Life are only useful IN Second Life itself. So, unless you have an entirely virtual product for use in the "game," there's no use looking into marketing opportunities in that arena. People I ran into in the game were looking to escape reality, not to go there and be bombarded with the 'same old stuff.'"
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