The pieces are all in place and the dice are about to be thrown; this is when you choose which tactical approaches to use and how to use them. In keeping with the "Axis and Allies" theme, should you send in the infantry men (ie front-line sales force) first and follow it up with a well-placed blast (a YouTube video) to hit the correct spot?
Maybe it's more about online blogging and networking that gets the biggest bang. I don't know enough about each business in the world to say, but if you start with a strategic vision, you'll be able to see how all your pieces are working on the board, and can make tactical moves to win the game - super ROI!
If you have any other questions, or an idea for a better analogy, feel free leave a comment!