Wednesday, October 28, 2009

Hulu Takes It Back

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Image representing hulu as depicted in CrunchBaseImage via CrunchBase

My wife and I are avid TV watchers, but only online; with three kids, it's the only time we have to watch our favorite shows. And yes, we've been using Hulu to watch everything in one place; the convenience of the site has been great. I've even watched some movies on there, too.

So, when I heard that the News Corp. deputy chairman, Chase Carey, announced that Hulu would start charging for viewing videos through a subscription-based service, I wanted to reach through my computer screen and throttle the person that came up with the idea. SUBSCRIPTION? Are they all mental over there at News Corp.?

At our house, we get satellite TV, but we have the family package so the kids can watch all of that. It's really the only reason we have anything at all. That's our subscription. We don't need to pay for another subscription just so we can watch our favorite programming online. Watching shows online is an added BONUS for my wife and I, so we don't feel deprived. However, if Hulu charges, we'll go somewhere else; the stations themselves will most likely still offer free viewing. Sure, it'll be less convenient, but I'm NOT going to pay for something I already pay for each month!

Does anyone else have an opinion on this? Please make a comment below!

Now that people are up in arms, Hulu and News Corp. have all but recounted Mr. Carey's words by saying that their current plan is a good one that they'll not shy away from using in the future. The spokesperson also said that any additional, subscription-based services will be IN ADDITION to their free offerings. Who knows if that's what Carey meant to say, but I'm sure that's what he'll claim.

Companies should do more research before deciding on future business plans. Without the research, any company can make a mistake like News Corp. did. Research first, everyone! It's the only way to go!
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