|The almighty NES controller!|
Aaaahhhh...memories...When I think back on it, I remember those controllers better than I do the actual NES. The machine was a squarish, boxy thing, but the controllers were so unique and easy to understand. Up, down, left, right, B, A, Select, Start. So accessible, and DURABLE!
The Marketing Take-away
Make your brand legendary; in this case, in terms of product accessory design. Make it unique-looking; if it's the right kind of item, make it sparkle. In some cases, you can re-define a category with it. Prior to the NES, it was all about the joystick. Now those are mainly used for flight simulators. Not until the Wii Remote - aka the "Wiimote" - was there a popular alternative to the direction-pad-and-buttons combo.