Monday, January 30, 2012

This party is MANDATORY!

I 'm a big fan of best-of lists, especially when they're funny.  This one's pretty good, and I'd also like it if there was a best-of-30-Rock list.

The Marketing Take-away
Do a best-of list; these types of lists include top-10, favorite-things and many other lists that summarize information.  They can even be negative, like a worst-email-marketing-blunders list.

Make sure it's relevant to your skills set or to an industry that you serve.  It's usually pretty easy to see when someone doesn't know what they're talking about, and the ramifications of being branded a phony are long-lasting and hard to overcome.

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