Tuesday, February 7, 2012

Banana Marketing

I never would have thought...
It's a pretty funny way to do it, and it's one of the last places I would think to look for an ad...which makes it the best place for it.  Plus, putting the ad on bananas fits the "Chipwrecked" movie's theme of tropical islands.  I didn't think of it, but I'm wondering now if they had these same stickers on OTHER types of fruit, too!

When marketers think out of the box like this, they increase the chances that an ad will be remembered.  And this one, like all good marketing messages, has a call to action that isn't, "Go see the movie!"  It says, "Enjoy the banana...then go see the movie!"

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