Tuesday, March 27, 2012

Dollar Shave Club's AWESOME video is marketing GOLD!

I saw this video the other day, and it made me laugh...maybe even OUT LOUD! I actually went to their site, just to see if it was real. It IS a real company, and they do what they say they'll do: ship you one razor each month to your door. Despite being pretty funny, the video also does a good job of laying out the company's purpose and promise. The promise is one of the funniest parts: "Our blades are F*CKING great!"

Click "Read more" below to see the video, then let me know what you think by posting a comment!

Pretty funny, huh?

You know the video's good when it spawns multiple parodies.  After the video, it should show links to different YouTube parody videos for other companies.  They're all pretty funny, too!

The Take-away
YouTube videos are a great way to spread the message about your brand.  Use it.  Depending on the context of the video, it doesn't even need to be super-high quality.  If it's for a charitable organization, or the topic is serious, the quality needs to be better than if you're doing a guy-on-the-street video, where the quality can usually be lower.

While you're at it, check out the video for my company, Kicking Lizard salsa at http://www.kickinglizard.com/experience-kicking-lizard-salsa, then post a comment here or on the website.  Thanks for reading, and come back soon for more tips!

- Marc

No comments:

Post a Comment