|Will this bow tie help with my interviewing skills?|
The fact is, most people have NO IDEA how to conduct a quality interview; at least, I know I haven't
got a clue. That's why I went looking for answers this morning. As I think more and more about starting up my IVAS Podcast after a yearlong hiatus, I'm realizing that I lack the skills necessary to interview people. It was a skill that was never the subject of any of my college classes, but it's actually a helpful thing to know. Why was it overlooked by school administrators as a possible course? I'm not sure, but when I'm a university admin - yeah, right! - the class will be added, for sure!
The Marketing Take-away
Companies have stories to tell, and interviewing is one way they can let people know more about them. Getting a behind-the-scenes look can make people feel closer to a brand, which will lead to more sales, ideally. Make sure that you always pursue this angle, because it provides listeners or readers with a perspective that they can't find by trolling a company's website.
Also, don't just release the interview in one format. If you post the audio on your blog, make sure to provide a transcript, or vice versa.