This is a pretty funny song, but the message is clear for marketers: mobile marketing has MASSIVE potential!
The Marketing Take-away
Make sure that "mobile" is part of your overall strategy so that you can market to people WHEREVER they are, not just when they're in front of their TV or computer. The more chances you have to expose people to your brand messages, the better, providing that you spend enough without overdoing it! You don't want to scare potential customers away with a marketing blitzkrieg, either.